Planning Applications Reference:17/05360/AR

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Type of Application:Advertisement Consent
Status:Pending Consideration
Address of Proposal:Northgate House, Upper Borough Walls, City Centre, Bath, Bath And North East Somerset, BA1 1RG
Ward:Abbey
Proposal:Display of 1 no. internally illuminated letters sign above entrance to Northgate House, 1 no. temporary PVC banner to be installed on the corners of Upper Borough Walls and A 3039, 1 no. letters sign on external wall between the first and second floors of Northgate House with 2 no. temporary PVC banners either side of this lettering and 1 no. projecting sign above current TK max sign, on Upper Borough Walls.
Planning Portal Reference Number:PP-06507090
Applicant Name:Elmtree Signs
Agent Name:No Agent
Case Officer Name:Dominic Battrick
Date Application Received:02/11/2017
Date Application Validated:02/11/2017
Standard Consultations sent on:28/11/2017
Last advertised on:16/11/2017
Latest Site Notice posted on:16/11/2017
Expiry Date for Consultation :07/12/2017
Target Decision Date28/12/2017

Documents

ConstraintsAgric Land Class 3b,4,5, Article 4 Bath Demolition Wall, Article 4 HMO, Article 4 Reg 7: Estate Agent, Conservation Area, MOD Safeguarded Areas, Policy B2 Central Area Strategic Policy, Policy B4 WHS - Boundary, Policy B4 WHS - Indicative Extent, Policy CP12 Centres and Retailing, Policy CP9 Affordable Housing Zones, Policy CR3 Primary Shopping Frontages, Policy NE1 Green Infrastructure Network, River Avon and Kennet & Avon Canal, SSSI - Impact Risk Zones
Related Property:25 High Street,City Centre,Bath,BA1 5AJ.
Related Property:27 High Street,City Centre,Bath,BA1 5AJ.
Related Property:28 High Street,City Centre,Bath,BA1 5AJ.
Related Property:Blacks,25 High Street,City Centre,Bath,BA1 5AJ.
Related Property:Jms Rugby,27 High Street,City Centre,Bath,BA1 5AJ.
Related Property:John Antony,28 High Street,City Centre,Bath,BA1 5AJ.
Related Property:Northgate House,Upper Borough Walls,City Centre,Bath,BA1 1RG.
Reference Proposal Application Received Status
96/00257/FUL .Alterations to High Street shop fronts to increase retail floor area09/08/1996Approve
09/04366/FUL .Installation of an electric gate and gate equipment to the service yard entrance way on the North West corner of the building between units 28 & 2918/11/2009Application Permitted
16/04552/FUL .Erection of new entrance on northern elevation with replacement of all existing windows following removal of existing entrance15/09/2016Application Permitted
17/05360/AR .Display of 1 no. internally illuminated letters sign above entrance to Northgate House, 1 no. temporary PVC banner to be installed on the corners of Upper Borough Walls and A 3039, 1 no. letters sign on external wall between the first and second floors of Northgate House with 2 no. temporary PVC banners either side of this lettering and 1 no. projecting sign above current TK max sign, on Upper Borough Walls.02/11/2017Pending Consideration

The Comments tab lists all public comments received on this application (not statutory consultees, e.g. The Environment Agency, Highways DC, etc). The majority of comments are submitted via our Comments Form through the website and you can expand the comment to view all of the text by clicking on the plus button. A minority of comments are submitted by post or email and it is not possible to include all the text here, however when you expand the comment you will see a link to our Associated Documents page where you can search for the comment.


Name Address Comment type Comment1 Comment2 Comment3 Date
Bath Preservation Trust Bath Preservation Trust , 1 Royal Crescent, City Centre, Bath, Bath And North East Somerset, BA1 2LR O 07/12/2017: Object: The Trust objects strongly to this application on the basis of materials, amount and illumination of signage. This is a prominent building within the heart of the WHS and conservation area and within the setting of multiple heritage assets including the highly significant Grade I Abbey and Guildhall. As such any signage in this location should be sensitive, high quality and bespoke. In this case the scheme proposed is intensely cluttering and devalues the streetscene.
• Sign 1: we object to the materials of this sign though we accept the pin mounted lettering approach. We suggest metal or timber lettering is more appropriate. We are not comfortable with the internal LED illumination though accept that and as this entrance is down this side street some very subtle illumination may be warranted and will leave that to the case officers discretion.
• Sign 2: this ugly utilitarian plastic banner is completely unacceptable as it clutters both the building facade and the street scene and gives a low quality appearance; this should be removed from the application.
• Sign 3: we also object to this lettering due to materials and position as it clutters this facade and in any case we wonder how noticeable it would be given the shop front signage. We would welcome further thought on how quality signage is achieved on this elevation but in any case it should not be acrylic and should absolutely not be illuminated.
• Sign 4: These banners are again entirely inappropriate and devalue both the streetscene and WHS and should be removed from the application.
• Sign 5: We believe the TXmaxx sign to be explicitly unauthorised given that permission was refused under 13/00698/AR and we ask that Enforcement becomes involved in this case. If a projecting sign is thought appropriate by the case officer then it should not be illuminated and it should be of appropriate materials.
The proposed signage would harm the special character of the streetscene within this part of the city, therefore harming the OUV of the WHS, it would neither preserve nor enhance the character and appearance of Conservation Area and would harm the setting of multiple heritage assets. It is therefore contrary to Section 12 (Conserving and enhancing the historic environment) of the National Planning Policy Framework (NPPF), policies B1, B2, B4, CP6 of the Core Strategy and policies CP6, D.1, D.2, D.4, HE1, D.8, D.9 of the Placemaking Plan. The applicant should be required to ‘tone down’ their proposals with regards signage in accordance with principles contained in the SPD Guidance on Commercial Signage and Tables & Chairs in the Conservation Area.
07/12/2017
Bath Heritage Watchdog Not Given O View Associated Documents 13/11/2017